Are you struggling to reach local customers? Google Ads allows your business to appear at the top of search results when potential customers are actively looking for your services. With our expert management, you can maximize your ad spend and get real results.
You may have heard terms like Pay-Per-Click (PPC), Search Engine Marketing, Google AdWords, or Sponsored Links. They all refer to the same concept—paying to advertise on search engine results pages.
When someone searches for a keyword related to your business, you have the opportunity to bid on having your advertisement displayed at the top of the search results. Unlike traditional advertising, you only pay when someone actually clicks on your ad—hence the term Pay-Per-Click.
The business that bids the highest amount for a keyword typically gets the top position, which also means the highest visibility and the most clicks.
Google Ads operates on a bidding system:
You bid on keywords relevant to your business.
Your ad is displayed when users search for those keywords.
You only pay when someone clicks on your ad.
Higher bids and better quality ads get priority placements.
Cost per click varies depending on competition—popular keywords cost more, while niche keywords can be much more affordable.
✅ Instant Visibility – Unlike SEO, which takes time, Google Ads can put you at the top of search results immediately.
✅ Highly Targeted – Reach the right audience based on location, search intent, and demographics.
✅ Cost-Effective – You only pay for actual clicks, ensuring your budget is spent efficiently.
✅ Trackable & Scalable – See exactly how your ads perform and adjust to improve results.
Our management services cover two key areas: Setup & Ongoing Optimization.
The Goal of Google Ads Management: Hit the Target
No matter what your Google Ads budget, our goal is to get you the maximum number of relevant clicks possible. To do that, we focus on selecting the right keywords. Think of it like aiming for the most points on a target:
🎯 The Bullseye – Keywords that show a user is absolutely looking for your business.
Example: “pizza restaurant near me” or “emergency plumber near me for a leaking hot water heater in Richmond, VA.”
🎯 Near the Bullseye – The user could be looking for your business.
Example: “pizza shop” or “hot water heater installation.”
🎯 Outer Rings – The user might be looking for your business.
Example: “pizza” or “hot water heaters.”
🎯 Miss the Target – The user probably isn’t looking for your business.
Example: “restaurant” or “how to repair a hot water heater yourself.”
The more bullseyes we hit, the more customers you’ll get. Our job is to help you hit as many bullseyes as possible.
To ensure success from the start, we set up your Google Ads account properly. This includes:
Creating or linking your Google Ads account.
Performing keyword research and developing an initial keyword list.
Writing compelling ad copy, including multiple ads per ad group.
Adding ad extensions (Callout Extensions, Structured Snippets, Call Extensions, etc.).
Configuring for desktops, tablets, and mobile devices.
Incorporating negative keywords to avoid irrelevant clicks.
Google Ads isn’t a “set it and forget it” platform. Google and your competitors are constantly changing. To stay ahead, we continually optimize your account.
Our Ongoing Optimization Includes:
Adjusting keyword bids.
Refining bid management strategies.
Optimizing keyword matching.
Managing negative keywords.
Reviewing search terms to find new keyword opportunities.
Adjusting mobile/desktop bid ratios.
Enhancing geo-targeting.
Tweaking ad extensions.
A/B testing ad copy for better performance.
At Wittmer Web Design, we specialize in Google Ads Management for local businesses. Our team ensures that your ads are set up correctly, targeting the right keywords, and bringing in leads without wasting your budget.
Ready to grow your business?
Click below to book a free consultation and see how Google Ads can work for you!
